TURİSTİK DESTİNASYON ÇERÇEVESİNDE SÜRDÜRÜLEBİLİR TURİZM YÖNETİMİ VE PAZARLAMASI
http://www.sosyalbil.selcuk.edu.tr/dergi/default.asp
In this study sustainable tourism management and its marketing perspectives are discussed generally. Sustainability relies on the importance of understanding the value of tourism resources today and tomorrow. It is important to consider the tourism resources by use of tourism management and achieving sustainable tourism by use of eco tourism criteria. This study focuses on sustainable tourism management and its marketing understanding. This study could be qualified as a compilation and the promotion of tourism resources with respect to environment-human communication regarding managerial process, use of resources, relationships between host community and potential customers, marketing of touristic destinations are discussed in the framework of sustainable tourism management.
Editorial: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü
País de origen: Turquía
Idioma: Turco
Autor: Mete SEZGİN
Año de inicio: 2008
Issn: 13021796
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